With the global impact of inflation, many suppliers are searching for ways to grow while consolidating their resources. Join Productsup’s Chief Innovation Officer Marcel Hollerbach and guest speaker, Forrester senior analyst Amanda LeClair for a virtual event that will dive into the Forrester Consulting study commissioned by Productsup on what key decision-makers working with product data are planning for the next 12 months.
As 85%* of all product data decision-makers claim they want to improve customer experience, Amanda and Marcel will chat about why this is a key area for businesses looking to get more products to more consumers on more channels.
- Opening with Marcel from Productsup
- Forrester introduces the research findings
- Open Q&A for all attendees
A commissioned study conducted by Forrester Consulting on behalf of Productsup
Marcel Hollerbach is Chief Information Officer and member of the supervisory board at Productsup. A serial entrepreneur, he co-founded hiClip, NativeAds, and Cavalry Ventures. Marcel was an early evangelist of the importance and impact of high-quality, contextualized product data. His expertise in commerce and ad-tech gives him an intuitive understanding of consumer behavior in the digital commerce space.
Amanda is a senior analyst covering enterprise apps and services at Forrester Research; including major enterprise app implementation services providers and product information management technology. Prior to her current role as an analyst, Amanda was a researcher on Forrester's AD&D team.