The reality of fake clicks
We spend billions on digital advertising every year in hopes people click through to our websites. We report on CTR, CPC, and a dozen other acronyms. But no matter how pretty these numbers look, there's often a significant gap in achieving the metric that matters most: ROI.
Why? Many of the so-called consumers we think make up those numbers aren't real. On average, 21% of onsite traffic is invalid.
As bots become more intelligent and eat up our ad spend, it’s critical for marketers to know how to identify fake traffic and adjust campaigns accordingly. In this webinar, Tilman Pfeiffer, CEO and Co-Founder of Fraud0, joins our CIO Marcel Hollerbach to explore how you can optimize your marketing strategy for real buyers, and in turn, move your bottom line.
They’ll cover:
- Data on the current bot landscape (2024 Invalid Traffic Report)
- Tips for spotting fake traffic
- Best practices for allocating ad spend toward high-performing channels
- Strategies for optimizing ads to drive real people to your site for higher ROI
Watch now!
Speakers
Marcel Hollerbach
Chief Innovation OfficerProductsupAs CIO, Marcel ensures Productsup stays ahead of the latest market trends, identifies innovative new stakeholders to work with, and manages analyst relations. Building on more than 20 years of experience, he is the host of World of Commerce, an English and German podcast featuring interviews with leaders across the commerce industry.
Tilman Pfeiffer
CEO and Co-FounderFraud0Tilman Pfeiffer is the founder and CEO of fraud0, a Munich-based cybersecurity company specializing in bot detection. fraud0's customers include well-known brands such as Apollo Optik, dentsu, and Ulla Popken. He has over 12 years of experience in the fields of cybersecurity and big data.
