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Free guide

Feed management for marketers 101

Your handy guide to product data feeds

In this guide, you’ll learn:

  • What product data feeds are
  • The three steps to take you from raw data to target channels
  • Common ways to optimize and standardize product data

What’s inside of the guide

Traditional feed management required manual coding and technical skills, but these days hands-on marketers can manage product data with the right tools. Success relies on creativity, attention to detail, and the right messaging for each channel – so it makes sense for marketing teams to own it. Further benefits include quicker turnarounds and the power to influence your products’ performance. This quickstart guide will help you get started with modern product data management.

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