In this guide, you’ll learn:
- What product data feeds are
- The three steps to take you from raw data to target channels
- Common ways to optimize and standardize product data
What’s inside of the guide
Traditional feed management required manual coding and technical skills, but these days hands-on marketers can manage product data with the right tools. Success relies on creativity, attention to detail, and the right messaging for each channel – so it makes sense for marketing teams to own it. Further benefits include quicker turnarounds and the power to influence your products’ performance. This quickstart guide will help you get started with modern product data management.