Constellation Research Market Overview

Product-to-Consumer (P2C) Management

This report introduces the concept of product-to-consumer (P2C) management as the way forward for companies looking to exert decisive control over their digital commerce systems.


Constellation report - P2C value chain

Download the report to learn:

  • What P2C management is and why it’s essential for commerce success
  • What the key capabilities of a robust P2C management solution are
  • How to realize your P2C strategy

About the author


Dion Hinchcliffe is Vice President and Principal Analyst at Constellation Research, a technology research and advisory firm based in Silicon Valley. He covers leadership strategies for The New C-Suite, Digital Workplace, and Internet of Things (IoT). Hinchcliffe is an internationally recognized business strategist, bestselling author, enterprise architect, industry analyst, and noted keynote speaker. He is widely regarded as one of the most influential figures in digital strategy, the future of work, and enterprise IT.