Product Experience Managementfor Dummies
What you'll get:
- Practical insights on how to craft compelling product experiences
- A step-by-step process to set your product data up for success
- Hands-on guidance on available software solutions and organisational tactics for a successful PXM upgrade
- A final checklist for truly effective PXM
Resonate with customers and increase conversions
No matter where or how your customers encounter your products, they expect a great experience across channels. Managing that experience – from beginning to end – has become increasingly difficult due to a complex network of product data sources and channel destinations. How can businesses keep up in an ever-evolving and increasingly competitive market? Product Experience Management for Dummies is the most comprehensive guide dealing with product experience management (or PXM) to date. This ebook is packed with insight on how to make sure customers have a consistent and compelling experience with your products at every touchpoint.
What's inside of the ebook?
About the authors
Daniela is passionate about the art of communication and its power to form, inform and transform. With over four years of experience as a B2B marketer, she has developed an eye for precision and a drive for creating and sharing high-quality content.
Daniela da Silva
Principal Product Marketing Manager
John Evans is a software marketing professional with over 20 years of experience in all facets of marketing, including product marketing, field marketing and product management. Excels at supporting enterprise software sales activity, explaining and marketing complex solutions in business-value terms.
John Evans
Director of Product Marketing at Akeneo
Salvatore Accaputo
Managing Director at EIKONA Media GmbH