Complete guide toGoogle local inventory ads

This guide will help you learn about:

  • The difference between local inventory and multi-channel ads
  • Required data feeds and formats
  • How to maximize your LIA campaigns
  • Handy tools to help track conversions

Online ads that drive in-store traffic

Google local inventory ads are one of the most powerful tools available to marketers looking to drive sales in brick-and-mortar stores. These ads are built to connect Google’s millions of online users to your offline products. No matter the industry, Google helps retailers reach relevant, nearby shoppers and drive foot traffic. Our complete guide to Google LIAs has everything you need to get started.

What's inside of the guide?

Complete Guide to Google Local Inventory Ads - Preview 1

About the author

Hannah Augur
Hannah is a content writer, tech blogger & geek based in Berlin. She reports on all things tech and commerce and boasts a medium-sized tolerance for buzzwords.
Hannah Augur
Senior Content Creator