Productsup has over 2000+ digital marketers around the globe creating ecommerce feeds on the platform–and Google Merchant Center is unquestionably the most popular export channel. However, the Merchant Center has a long list of specifications regarding how you need to submit your Google Shopping feed, and they’re regularly being updated. If your feed is not formatted correctly, or if you don’t provide the required product information, Google will penalize you. They may even disapprove your feed entirely, meaning your products won’t be displayed online. We have pulled together the most common Google Shopping feed errors and mistakes that we’ve witnessed ecommerce marketers make over the years.
Daniela is passionate about the art of communication and its power to form, inform and transform. With over four years of experience as a B2B marketer, she has developed an eye for precision and a drive for creating and sharing high-quality content.