The state of Google Local Inventory Ads:a fireside chat with Google's own Shopping Ads expert

June 5, 2020

Consumers are shopping online more than ever – even ordering products they’ve traditionally purchased in-store. Offline shopping might be stalled, but we know shoppers will return to local shops, and businesses need to start preparing now.
That’s why we teamed up with Google to bring you details and tips about LIAs that are usually hard to find, and help you get your business back on track.

What you'll learn:

    How real-world businesses are responding to Covid-19
    Google LIAs exclusive tips and best practices for varying levels of restriction
Presented by
Ingrid Isaak, Product Specialist Shopping Ads @ Google - Ingrid Isaak supports retailers in Central Europe in achieving their business and marketing objectives through Shopping Ads. Prior to her current role she supported fashion retailers as an Industry Manager, consulting across the entire Google product suite. Her focus on multichannel retailers led Ingrid to her real mission: to connect online and offline.
Christian Reichert, VP of Sales EMEA @ Productsup - An experienced SaaS and PaaS specialist, Christian is an excellent communicator who understands the challenges emerging between tech and business operations. Before joining Productsup, he spent years in Sales Tech roles for major companies such as Salesforce and Google. He studied Business and Economics in Maastricht and Hong Kong and he’s an avid rock climber.