Social shopping, BOPIS, AR, and more: Discovering the new era of commerce featuring Akeneo and Productsup

November 5, 2020

When the calendar first turned to 2020, most observers expected omnichannel commerce trends to surround things like shipping speed, cross-border commerce, and SEO.
Then COVID-19 hit, changing the nature of commerce seemingly overnight as companies around the world shuttered the doors of brick-and-mortar stores and customers scrambled to find new ways to get the products they want and need. So, now that the future of buying and selling has been turned on its head, what are the key trends to be aware of in this new era of commerce?

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Our experts will cover:

    What channels are on the rise in the new era of commerce, and which are falling out of favor with consumers
    How to succeed when selling on social media platforms like Facebook, Instagram, and even TikTok
    Tips for integrating new technologies like augmented reality or virtual reality, offering buy-online-pick-up-in-store (BOPIS) services, and succeeding during the fast-approaching holiday season
Presented by
Chris Dessi, VP Americas and Australia @ Productsup - Chris Dessi is VP, Americas and Australia at Productsup and a renowned industry entrepreneur, personal branding expert, author and TEDx speaker. Dessi has more than 20 years of B2B SaaS sales experience, having held senior positions at Zanox, Buddy Media (acquired by Salesforce) and Epic Advertising. Prior to joining ProductsUp, he served as VP of Sales at PerformLine after it acquired his own digital marketing agency, SilverBack Social, in 2017.
Mike Bender, VP Sales Americas @ Akeneo - Mike Bender is the North America VP of Sales at Akeneo, a global leader in Product Experience Management (PXM) solutions for merchants and brands. Mike is an accomplished B2B SaaS sales executive who is widely known for driving revenue growth, building top-performing sales teams, and launching new markets. Prior to joining Akeneo, Mike served as VP of Sales at eCommerce acceleration platform Yottaa, where he quadrupled the company’s enterprise revenue volume and sales team size in less than two years. He also held senior sales leadership positions at mobile marketing technology company Fiksu, as well as Prospectiv and Autotrader. When not at work, Mike enjoys backpacking and camping with his wife and 2 children.