Kickstart your global expansionwith cross-border campaigns on Facebook

November 12, 2019

Is your business prepared to maximize international sales?

Cross-border ecommerce is growing at twice the rate of domestic online retail. Luckily, today’s feed-based marketing channels are making it easier than ever for businesses to tap into and succeed in new markets around the globe. And Facebook is leading the way.

In this webinar, Sanjay Patel, New Business Development expert at Facebook, will introduce the tools Facebook offers to help businesses expand and sell products abroad. Joining him will be our VP Solutions, Lena Wisser, to demonstrate how you can localize your product content on Productsup.

What you'll learn:

    How Facebook enables cross-border ecommerce
    Tips & tricks to utilize Facebook’s cross border features
    How to create localized product feeds with Productsup
Presented by
Sanjay Patel, New Business Development EMEA @ Facebook – Sanjay is leading Facebooks New Business Development Partnerships in EMEA, focusing on executing first-of-their-kind commerce and retail partnerships aligned with Facebooks growing marketing product range. Prior to this, he spent several years consulting for large global retailers on innovations across the value chain from payments to data analytics, in addition to supporting fast growing ecommerce start-ups in their international expansion.

Lena Wisser, VP Client Solutions @ Productsup – Lena Wisser is VP Client Solutions at Productsup, focusing on client service, business development, and innovation. Lena joined Productsup in 2014 as the company’s first female account manager. She quickly became familiar with the complexity of the SaaS solution and today leads 28 employees across four teams in Europe, the Americas, and Australia. Apart from ensuring the company’s outstanding client support, Lena works closely with the Engineering department on creating bespoke solutions to keep up with constantly evolving client needs and industry developments.