How to use Smart Shopping campaignsto drive sales with Google

May 6, 2020

Managing your campaigns can be complicated and time consuming. Are you looking for a way to simplify your campaign management while maximizing the conversion value? With Smart Shopping campaigns, your existing product feed and assets are combined with Google’s machine learning to show a variety of ads across networks. <br /> Join us for a joint webinar where Google Strategic Partner Manager eCommerce EMEA, Marianne Lutz, and Productsup Head of Client Success USA, Katie Moro, will teach you all the ins and outs of Smart Shopping Campaigns and how to seamlessly set your campaigns up for success with Productsup.

What we’ll cover:

    What are Smart Shopping campaigns and where will your products show up on Google?
    What is the benefit of advertising your products via Smart Shopping campaigns?
    What are the best strategies when using Smart Shopping campaigns?
    How does the Productsup platform help with Smart Shopping?
Presented by
Marianne Lutz, Strategic Partner Manager eCommerce EMEA @ Google - Marianne is part of a global eCommerce partnerships team in Google. She drives partnerships within EMEA and supports new partners in their integration with Shopping programs. <br /> Katie Moro, Head of Client Success US & ANZ @ Productsup - Katie has worked in the e-commerce space for 11 years starting on the agency side, then direct with Google for 2 years moving to Productsup 5 years ago to grow the US Productsup team. She is a Feed Fighter, Marketer, Coordinator, Organizer and Motivator managing a global team for Productsup.