Grow offline sales by leveraging yourlocal inventory on Google

November 9, 2020

These days, communication is key - especially for brick-and-mortar. Shoppers are trying to cut down on unnecessary shopping trips and limit their number of store visits. The best way to drive in-store sales (and keep visitors happy) is to let shoppers know exactly what they’ll find when they visit your location.
Luckily Google offers several options to leverage local inventory and inform nearby shoppers of your offerings. When used correctly, this can turn “intent stage” browsers into real foot traffic.
Join our experts from Google and Productsup as they discuss how to grow incremental sales offline using Google, with a special focus on the upcoming holiday season.

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Our experts will cover:

    Merchants can capitalize on local shopping trends
    Google can be used to surface local inventory
    To customize feeds for Google LIA
    To use the Productsup platform to prepare and distribute feeds
Presented by
Chris Lydle, Global Lead of Local Shopping @ Google - Chris Lydle is Global Lead of Local Partnerships for Google, focused on driving online to offline shopping experiences. Chris has over twenty years experience working with online retail and digital media, previously having served on Google's Chrome and YouTube teams.
Sumeet Velazile, Omnichannel Shopping Lead @ Google - Sumeet works as an Omnichannel advertising expert with Google AUNZ and has over 10 years of work experience in consulting, digital marketing, sales and developing omnichannel advertising strategies. Sumeet’s current job entails being a pioneer of Google’s industry-specific arms to the wider business. This includes working on feed based solutions such as Google Shopping, Local Inventory Ads and more.
John Sardelic, Director Sales ANZ @ Productsup - John has over 15 years of experience in digital marketing and is currently Director AU/NZ at Productsup. John was a co-founder of Big Mobile, APAC’s leading mobile engagement company and creator of Australia’s first mobile advertising platform. He now works with some of Australia’s largest retailers, ensuring they have full control of their product feeds.
Violet Lee, Senior Client Success Manager ANZ @ Productsup - Violet has four years experience in marketing and SaaS. She now works with many of Productsup’s enterprise clients in ANZ/APAC, where she assists with technical implementation and ongoing support. She has experience with clients in retail, travel, property, CPG, and more.