Forrester, Facebook & StrikeTru: Insights on how to successfully maneuver ecommerce in 2020

July 20, 2020

Ecommerce was evolving rapidly before COVID-19. However, it seems that the pace, urgency, and demands of ecommerce have exponentially increased in a very short time. What is really going on? <br /> Join us for a look at these forces in action from the point of view of: a merchant trying to plot a profitable course through this sea of change; a major marketplace innovating against the competition; and a cutting-edge systems integrator that has to connect everything together for clients.

What you'll learn:

    Current and future industry trends in B2B and B2C
    How Facebook Shops can help businesses do more
    Best practice tips for managing your data for ecommerce success
Presented by
Chris Holley, North Americana Channel Sales Manager @ Productsup - With over 30 years of industry experience, he has run the gamut of roles from field sales to product management to channel sales and enablement. A veteran of five startups in the ‘90s, he spent 20 years at IBM software (most recently with Watson Customer Engagement) before joining Productsup in April 2018. Previous to his channel role at Productsup, he led the establishment of their large enterprise commerce sales efforts in North America. <br /> Joe Cicman, Senior Analyst @ Forrester - Joe helps eBusiness professionals assess, improve and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-customer (DTC) initiatives. <br /> Alon Levin, Partner Manager @ Facebook - For the past 20 years Alon has been a serial entrepreneur, developing marketing technologies for retail & eCommerce businesses (Acq. 2005) and social music streaming services for consumers (Acq. 2010). Before joining Facebook Alon was a founder of a badged Facebook Marketing Partner. On his spare time Alon is an award-winning musician and DJ. <br /> Vik Gundoju, Partner @ StrikeTru - Vik helps brands and retailers build digital capabilities to compete online. He delivers intelligent product information management solutions so companies can provide differentiated customer experiences. He works on content and commerce projects of all shapes and sizes, and has earned a reputation for deploying affordable, enterprise-grade tech solutions for small and mid-sized companies. Outside of work, Vik can be found catching the latest episode of Planet Earth with his twins.