Facebook Shops: how to take advantage of this new ecommerce opportunity

November 3, 2020

For years, you have been able to buy and sell products through Facebook. You could post a photo of your sofa to Facebook Marketplace, or even run ads directing users to your site.
Earlier this year, Facebook took these selling capabilities one step further by launching Facebook Shops. This digital storefront gives businesses of all kinds - and SMBs in particular - an incredible opportunity to reach shoppers around the globe. 
We spoke to Facebook’s own Akaash Bhalla to learn more about how it works. To get his insights, and find out how the Productsup platform can help, check out our webinar recording below.

What you'll learn:

    How Facebook Shops works
    Reasons to use Facebook Shops
    How to take advantage of the new catalog feature using Productsup
Presented by
Akaash Bhalla, Product Partnerships Manager @ Facebook - Akaash is a GM and global strategy leader for commerce partnership initiatives at Facebook. He is passionate about enabling success for businesses of all sizes and has been an integral part of Facebook Shops.
Marcel Hollerbach, CMO @ Productsup - Marcel Hollerbach is CMO of Productsup, a Berlin-based tech company providing an award-winning solution for product content integration, transformation and syndication.A serial entrepreneur, Marcel is also a founding partner of Venture Capital Fund Cavalry Ventures, which specializes in early-stage investments in European tech startups. His expertise in ecommerce means he has a solid understanding of user behavior in a digitized world, as well as the importance and impact of high quality, contextualized product data.
Adrian Otend-Owusu, Senior Solutions Engineer @ Productsup - Adrian has worked in the ecommerce space for 10 years. He started as a web developer and then transitioned to integration and sales engineering roles after moving to Productsup. He approaches every problem with a smile and is quick to come up with solutions.