Advanced ecommerce syndicationstrategies for Amazon, Google, and Walmart
October 12, 2020
A one-size-fits-all product content strategy is no longer enough. As ecommerce adoption continues to skyrocket, there is a new sense of urgency and need to succeed through these dominant ecommerce channels - and “custom content” is the new unfair advantage. <br /> Join our experts as they discuss ways to build optimized data strategies specifically targeted for each marketplace in your portfolio.
Watch the webinar recording
What you'll learn:
The role of unique experiences on today’s marketplaces
How custom content can improve sales results for Amazon, Google, and Walmart
Why and how to measure your Return on Content Spend
How to create better content using Productsup and eZdia
Chris Holley, North American Channel Sales Manager @ Productsup - With over 30 years of industry experience, he has run the gamut of roles from field sales to product management to channel sales and enablement. A veteran of five startups in the ‘90s, he spent 20 years at IBM software (most recently with Watson Customer Engagement) before joining Productsup in April 2018. Previous to his channel role at Productsup, he led the establishment of their large enterprise commerce sales efforts in North America. <br /> Greg Harris, VP Strategic Services @ eZdia - Greg has over 30 years of eCommerce experience. He began his career as a direct marketing specialist using quantitative optimization techniques that continued once the eCommerce industry finally got around to existing. Greg has built and grown multiple profitable eCommerce sites over the course of his career and consulted with dozens more. <br /> Neil Lunagaria, Sr. Director of Sales & Partnerships @eZdia - Neil has been running sales and partnerships for eZdia for the eastern half of North America for about 2.5 years. With over 15 years of technology sales experience, he is well versed with the digital landscape including SEO, SEM, Data Analytics, and eCommerce/Content Strategies in a SaaS and PaaS environment.