Uber Eats is an on-demand food delivery app and website that helps bring millions of people the food they want, at the tap of a button. With over 500,000 restaurant partners in more than 6000 cities around the world, Uber Eats has a large amount of data to manage and a lot of users to serve. However, like most companies operating around the globe, they found they had a limited number of resources to support their massive growth ambitions. They wanted to reach users with more accurate and targeted ads, and appeal to newcomers and existing customers alike. In order to drive results at scale through channels like Google and Facebook, Uber Eats needed to efficiently standardize and tailor product data.
Without strong feed management in place, Uber Eats faced three key blockers to their expansion plans.
Once Uber Eats found Productsup, they found their challenges could be solved by powerful product feed management and onboarding.
"Productsup is the backbone of our ad automation infrastructure, now supporting a large portion of our performance marketing spend. As a global business, we rely on feeds to operate efficiently and Productsup allows us to easily manage this stack while creating ads that are relevant to users."
With Productsup, Uber Eats teams are able to take complete control of their product data. They have automated many steps of their data onboarding, management, and syndication, cutting down on manual tasks as well as time to market. That means they’re not only able to do more with less work, but they’re also able to promote new restaurants as well as individual products. This means they can keep clients happy and advertise to their audiences more effectively. Now that Uber Eats are able to move quickly, they know they can take their product data and marketing to the next level. They’re able to tailor product data according to any kind of unique requirements and get on new channels. Because Uber Eats have a large product portfolio, including both restaurants and individual products, such capabilities are going to prove invaluable as they continue to grow their marketing and channel portfolio.
"In 2020, we extended our catalog to include not only restaurants but also the items they offer. This unlocked the launch of new campaigns that drove a 40% drop in CPA versus our previous setup on Facebook."
Uber Eats is an on-demand food delivery app and website, launched by Uber in 2014, that helps bring millions of people around the world the food they want, at the tap of a button. With over 400,000 restaurants in more than 6000 cities across 45 countries. Uber Eats offers millions of dishes while maintaining an average delivery time under 30 minutes.
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