In today’s competitive ecommerce playing field, visibility is just as important for marketplaces as it is for online retailers. This was no different for Shopee, a marketplace with over 160 million active product listings from around 6 million individual sellers across the region. The marketplace behemoth knew they needed to gain visibility in order to stay relevant and continue to grow. This is why they chose to focus their attention on Google Shopping Ads.
Creating and running Google Shopping ad campaigns comes with a long list of product feed requirements and logistics. For Shopee, these tasks would need to be applied to each individual seller. That said, they were facing three key challenges.
It became clear that Shopee needed a more efficient way to enter the Google Shopping playing field.
Shopee was able to overcome all of the above challenges easily by switching to an intuitive software like Productsup.
The support team at Productsup has been superb. If they were a feature, I’d say it’s one of the best. They’ve helped us create custom editing boxes that maximize our efficiency and have provided valuable insights along the way.
With the help of Productsup, Shopee has drastically cut the time it takes to get their Shopping Ads live. They are now able to run entire Shopping campaigns in a fraction of the time it took previously–without any manual work. Since utilizing the Productsup software, their Shopping ads have scaled ten-fold, resulting in a 1000% increase in traffic. Google Shopping has become one of their most scalable and fastest growing advertising channels.
With our previous solution provider, any changes to our feed would be left pending for a month, even for smaller edits to our titles or descriptions. Now, we can have our Shopping Ads live within just a few days. This simply wouldn’t be possible without Productsup.
Shopee is the leading ecommerce platform in Southeast Asia and Taiwan. As a platform tailored for the region, it provides customers with an easy, secure, and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics and home & living, all the way to health & beauty, baby & toys, fashion, and fitness equipment. Shopee was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines.
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