Bax Music is one of the Netherlands’ largest and most trusted musical instrument and equipment retailers, offering products from 1250+ top brands. The company’s mission is to make music accessible to everyone in Europe through top-notch customer service and support. Everything they do is for the customer and to empower the world to make music. The company is more than an online shop and physical store; they’re a trusted business committed to making the customer happy. Bax Music is not only a prominent online seller across Europe, they also maintain four brick-and-mortar stores located in Amsterdam, Rotterdam, Goes, and Antwerp. When Bax Music first got online, their aim was to boost product visibility and increase their online sales. However, as technology continued to boom, they realized they would also need to find a way to use technology to boost in-store traffic and sales. At that point, since they were already familiar with Google Shopping, the company decided to turn their attention towards Google Local Inventory ads. Bax Music knew that Google Local Inventory ads would allow them to leverage their shop locations and local inventories to drive foot traffic to their brick-and-mortar stores. However, this ad format was not yet widely used in Europe. Thus they would first need to prepare and submit their feed to Google for approval. With the help of Productsup, they were able to achieve this and become one of the first retailers in Europe to ever use the ad format.
In getting their product feeds set up for Google LIAs, Bax Music would face three main obstacles.
Bax Music knew that getting started with Google Local Inventory ads without powerful feed management software would be a huge challenge. Not only would the manual work lengthen the time necessary to get their ads live, but it would also tie up their valuable IT resources. They needed a solution that would fit their fast-paced business model.
Luckily, Bax Music was already using Productsup to manage their Google Shopping feeds. The power of the software, combined with Productsup’s first-class support team, meant that preparing Local Inventory feeds from scratch would be a breeze!
I always get a response within hours, sometimes within a few minutes!
With the help of Productsup, Bax Music is now running Local Inventory Ads for all three of their shops in the Netherlands without having to do any manual work. With the tools required to maximize their teams efficiency, paired with the power of LIAs, Bax Music has seen an incredible boost in both online and offline performance. Increased in-store revenue: Within just one year Bax Music recorded an increase in in-store revenue for all three of their brick-and-mortar stores in the Netherlands. The result was an average revenue uplift of 20.8%. Improved online revenue & conversion: The Productsup software has allowed Bax Music to quickly and easily fuel their ads with perfectly structured, optimized, product content. Their high-quality product feeds played a huge role in helping them to achieve a dramatic increase in ad revenue and conversion on both desktop and mobile. Minimized CPC: The power of the Productsup platform in getting their Local Inventory ads live combined with support from their comparison shopping service partner (CSS) lead to a substantial decrease in CPCfor both their Rotterdam and Amsterdam store ads.
The Productsup support team always want to improve and challenge both us and themselves!
Bax Music wants to empower every musician, DJ, and producer in Europe to make, share, and listen to music. The company aims to help make creative dreams a reality. Music is passion and experience, and Bax Music doesn’t just want to be part of that, they want to make a positive contribution to the world and enjoyment of music. They hope to do this by offering more services, more support, more passion, more experience, and most importantly, more music than was available ever before.
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