ALDI SUISSE AG is a Swiss company and part of the globally successful retail trade company, ALDI SÜD Group. The company is known for its simple branding and reliability in all business activities – from production to advertising. Being reliable, however, means being agile. As more and more consumers demand multi-channel experiences, ALDI would need to find a way to strengthen its online presence and live up to the new generation of expectations. In doing so, they would face several challenges.
ALDI was well aware of their need to be present on popular channels like Google and Facebook. But they also knew they’d face some hurdles along the way. Here are a few of the roadblocks they faced.
ALDI’s team knew they needed to find a way to automate their feed management processes. So they went searching for a capable solution.
Luckily, it wasn’t long before ALDI found Productsup.
“We extended our possible programmatic reach by 30% thanks to Productsup.”
Since choosing Productsup, ALDI’s digital marketing team has been able to automate their day to day tasks and focus on bigger projects. In fact, they have recorded saving 66 hours of work per month. Moreover, the team has noticed a substantial boost in channel performance thanks to Productsup product feed optimization possibilities. ALDI was able to increase possible impressions on the Google Marketing Platform from 45,971,217,920 to 74,738,754,176. That's a 30% increase! ALDI’s team now knows their digital ads are high-quality and up-to-date across channels.
“With Productsup we were able to save 66 hours a month of repetitive and undemanding work."
ALDI SUISSE AG is a Swiss company headquartered in Schwarzenbach (SG) and is part of the ALDI SÜD Group, a globally successful retail trade company. Simple, responsible, and reliable are the core values of the company's business activities. This means that in addition to high-quality products at permanently low prices, sustainable, environmentally friendly, and animal-friendly production is also ensured. A large proportion of the turnover from the standard ALDI SUISSE range of around 1600 products is generated with articles from Switzerland.
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