Trendyol is the largest and fastest growing ecommerce company in Turkey and MENA, selling more than 70 million unique products per year. With an incredible foundation in place, Trendyol was looking to expand and grow even further. They would need to maximize their online product visibility by maintaining a strong presence on as many shopping and marketing channels as possible. For Trendyol, this meant distributing and maintaining 30+ large, complex product feeds to a variety of different ecommerce channels, including Google Shopping. However, their approach to feed management, which involved heavy support from their technology department, was much too slow and did not grant them the agility needed to act and get their products to market quickly. They found themselves unable to embrace new opportunities as they came and were losing sales in the time it took to get their products live. Unequipped with an easy tool, Trendyol was dealing with several obstacles when it came to feed management.
With their original feed management process, Trendyol faced 3 key blockers that were slowing their expansion.
Trendyol realized that their approach to feed management was not sustainable, nor was relying on their technology department for support. In order to scale and reap the many benefits of a faster time-to-market, they needed a solution that would automate feed management and ease the burden on their technology department.
Trendyol was able to overcome all of the above challenges and eliminate the dependency on their technology department with the help of powerful feed management and optimization software, Productsup.
Thanks to Productsup we have up-to-date product feeds 99.9 % of the time and no more feed related issues.
Thanks to Productsup and local support provided by metrics34, an experienced digital marketing agency and Productsup’s Partner in Turkey, Trendyol can now produce a perfectly-tailored, channel-ready product feed of any size, for all their export channels in just 30 minutes! Now, Trendyol’s technology department simply needs to import one feed into Productsup, where it can be easily cleansed, customized, and optimized according to any of the given channel’s specifications! But they haven’t only seen improvements in efficiency. Since using the Productsup software, Trendyol has doubled the Return on Ad Spend (ROAS) on their top 1000 products on Google Shopping. Meanwhile, they saw a 2.5 × increase in CTR and cut their CPC in half. Aside from Google Shopping, Trendyol has been able to create high-quality, customized product feeds for their affiliate partners and a variety of other channels.
Creating channel specific feed is now easier than ever. At Trendyol, we use more than 50 feeds in various formats like xml, csv, ftp, and API as channel feeds, as well as for internal operations. With Productsup our feed production times dropped from several hours to just a few minutes giving us full flexibility!
Trendyol's mission is to assist consumers with all their purchasing needs, at any time, with the best available technology and experience. Founded in 2010, Trendyol is the largest internet employer in Turkey with a team of nearly 2000 people. Recently in 2018, Alibaba Group invested in Trendyol and joined them in a strategic partnership, reportedly to be the largest in Turkey’s internet industry to date.
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