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Online event: February 24, 2022

The P2C World Tour: Radically rethinking commerce in Australia

The P2C World Tour is coming to Australia. Join us in radically rethinking commerce. Experts from Woolies X, Constellation, and Coles Liquor will show you why the future of commerce is P2C.

Hear from the following industry experts

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Three reasons to join the P2C World Tour:

  • Hear what the latest research reveals about the future of commerce
  • Discover how major brands are combating commerce anarchy
  • Learn why a P2C strategy is essential for success and how to realize it

Agenda

More detailed information to follow.

  • 10.00 - 10.20 AEDT - P2C introduction and market outlook, John Sardelic Productsup
  • 10.20 - 10.45 AEDT - Analyst perspective - Ray Wang, Constellation
  • 10.45 - 11.05 AEDT - Customer insights - Pedro Butler, WooliesX
  • 11.05 - 11.30 AEDT - Fireside chat - Juan De La Pava, Coles Liquor | John Sardelic, Productsup
  • 11.30 - 11.40 AEDT - Wrap-up and Q&A

If you can’t make it to the event, be sure to register your details and we’ll forward you exclusive on-demand access to recordings of the sessions. The P2C World Tour will be tailored to 6 regions across the globe. View all the locations here.

Register now

Register as early as possible to help secure your spot

Speakers

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    Pedro Butler

    Digital Media Platform Manager

    Woolies X

    With over 10 years experience working in digital media, in both agency side and client side, working on accounts including Aussie Home & Personal Loans, Qantas & Ebay to name a few. Pedro is highly skilled in dynamic creative and feed based advertising, and really embrace data to inform strategic decisions.

  • John_Sardelic (Productsup).jpg

    John Sardelic

    Sales Director

    Productsup

    John has over 15 years of experience in digital marketing and is currently Sales Director at Productsup. John was a co-founder of Big Mobile, APAC’s leading mobile engagement company and creator of Australia’s first mobile advertising platform. He now works with some of Australia’s largest retailers, ensuring they have full control of their product feeds.

  • Juan De La Pava (Coles Liquor).jpg

    Juan De La Pava

    National Digital Marketing & Martech Manager

    Coles Liquor

    A multidisciplinary digital marketer with an eye for innovation, creativity and strategic thinking. Some of the duties as the National Digital Marketing & Martech Manager for Coles Liquor, encompass the creation and execution of the search marketing strategy, create innovative ways to enhance online conversions as well as craft a personalise approach combining both online and offline data points using multiple marketing platforms.

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Share the great P2C World Tour news. Inspire others to overcome commerce anarchy and create the basis for sustainable commerce success in 2022.

Learn more about P2C

Want to discuss the topic further? Just let us know your details and we’ll be in touch.

Productsup logo

Productsup frees brands, retailers, service providers, and marketplaces from commerce anarchy. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has grown to over 250 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.

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