Company news | April 20, 2020

Nielsen Brandbank and Productsup Announce Integration to Streamline Product Content Flow for Customers

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This integration allows joint customers to easily export product content from Productsup to Brandbank via the Brandbank Ingestion Engine.

Nielsen Brandbank, the world's leading product content creation management and publishing solution for multichannel retailing, and Productsup, leading ecommerce data integration company, today announced the launch of a partnership that enables their customers to streamline their product content flow, improving consumer experiences across numerous digital channels.

“It’s an exciting time for Productsup, as we’ve just reached another milestone. In February, one trillion products were published through our platform,” said Emile Bloemen, SVP Strategic Partnerships, Productsup. “We’re thrilled to build on this momentum by partnering with Nielsen Brandbank and unlock more opportunities for our customers in the fast-moving consumer goods (FMCG) space.”

Nielsen Brandbank creates, manages and distributes accurate product information for brands, retailers and wholesalers across the globe. By providing digital product content that powers ecommerce sites, mobile shopping apps and virtual merchandising applications, Nielsen Brandbank improves efficiency and eliminates unnecessary costs to help its customers deliver a successful ecommerce strategy.

Productsup is the ecommerce data integration company helping the world’s largest brands and retailers manage the end-to-end flow of their product data. Their easy-to-use platform for product content syndication, feed management, marketplace integration and vendor onboarding, supports the largest assortment of integrations for feed management and product content syndication, from the most popular to custom exports.

The Productsup platform enables data imports from numerous vendors’ PIM and DAM systems. Through this integration, the companies’ growing shared customer base can use Productsup’s mapping and optimizing capabilities to validate product content before exporting it to Brandbank via the Brandbank Ingestion Engine. Customers save time and resources, and can bring their products to market faster with less technical support.

“Nielsen Brandbank is pleased to be working with Productsup to provide brands with another channel for providing product content flexibly, whilst maintaining high standard of quality and completeness, before syndication to our global syndication points, including Tesco, Sainsbury's, Asda Walmart & Carrefour,” said Jade Manterfield-Ivory, Head of Professional Services, Nielsen Brandbank.

About Nielsen Brandbank

Nielsen Brandbank is the world's leading product content creation management and publishing solution for multichannel retailing. The business works with major multinational grocery and health & beauty retailers and over 7,000 FMCG suppliers in 28 markets. Nielsen Brandbank creates, captures, manages and distributes product content, which is optimized for shopper marketing and category planning.

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