What this guide offers
- Practical insights on creating compelling product experiences
- A step-by-step process to setting up product data
- Expert advice on software and tactics
- A definitve checklist for smooth implementation
The challenge
Wherever and however customers find your products, they expect the same great experience across every channel. An ever-more complex network of product data sources and channel destinations make it increasingly difficult to deliver on those expectations.
The answers
Clear. Proven. And effective. Product Experience Management for Dummies represents the most comprehensive guide to product experience management (PXM) to date. Drawing upon the expertise gained from supporting successful ecommerce brands, we show you how to deliver compelling product experiences across every touchpoint.
The content
Navigating the experience economy
Recognizing the need for innovation, fulfilling agile product data, defining PXM.
Crafting compelling product experiences
Creating value with PXM, developing buy-in, putting together a PXM solution.
Starting the PXM journey
The 5 key steps: Collect. Standardize. Enrich. Contextualize. Distribute.
Product information management
Why retailers and brands need PIM, how it works, must have features.
Digital asset management
How DAM works, must have features, improving customer interactions, choosing a system.
Product content syndication
Learning about PCS, must have features, benefiting from the right PCS system.