Wherever and however customers find your products, they expect the same great experience across every channel. An ever-more complex network of product data sources and channel destinations make it increasingly difficult to deliver on those expectations.
Clear. Proven. And effective. Product Experience Management for Dummies represents the most comprehensive guide to product experience management (PXM) to date. Drawing upon the expertise gained from supporting successful ecommerce brands, we show you how to deliver compelling product experiences across every touchpoint.
Recognizing the need for innovation, fulfilling agile product data, defining PXM.
Creating value with PXM, developing buy-in, putting together a PXM solution.
The 5 key steps: Collect. Standardize. Enrich. Contextualize. Distribute.
Why retailers and brands need PIM, how it works, must have features.
How DAM works, must have features, improving customer interactions, choosing a system.
Learning about PCS, must have features, benefiting from the right PCS system.