Free guide

Product Experience Management for Dummies

Our apologies, this content is now only available in French and German.

What this guide offers

  • Practical insights on creating compelling product experiences
  • A step-by-step process to setting up product data
  • Expert advice on software and tactics
  • A definitve checklist for smooth implementation

The challenge

Wherever and however customers find your products, they expect the same great experience across every channel. An ever-more complex network of product data sources and channel destinations make it increasingly difficult to deliver on those expectations.

The answers

Clear. Proven. And effective. Product Experience Management for Dummies represents the most comprehensive guide to product experience management (PXM) to date. Drawing upon the expertise gained from supporting successful ecommerce brands, we show you how to deliver compelling product experiences across every touchpoint.

The content

The guide is designed to cover every aspect of a seamless and focused approach to PXM
  • Navigating the experience economy

    Recognizing the need for innovation, fulfilling agile product data, defining PXM.

  • Crafting compelling product experiences

    Creating value with PXM, developing buy-in, putting together a PXM solution.

  • Starting the PXM journey

    The 5 key steps: Collect. Standardize. Enrich. Contextualize. Distribute.

  • Product information management

    Why retailers and brands need PIM, how it works, must have features.

  • Digital asset management

    How DAM works, must have features, improving customer interactions, choosing a system.

  • Product content syndication

    Learning about PCS, must have features, benefiting from the right PCS system.

Know somebody who might be interested?

Feel free to share the guide.