P2C Management For Dummies, Productsup Special Edition

    The latest Dummies book on product-to-consumer management, commerce’s newest and most important category

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    In this book, you’ll learn:

    • How increasing complexity in commerce is affecting sales and brand loyalty
    • The origins of product-to-consumer (P2C) management and its benefits
    • How to implement and measure your P2C transformation


    “Learning made easy” is the tagline of the world’s most recognizable educational series. As you can expect, P2C Management For Dummies, Productsup Special Edition, introduces the new product-to-consumer management concept in the familiar no-nonsense way you have come to expect.

    The book moves from the root causes of what some businesses call commerce anarchy – the increasingly complex nature of digital commerce and its adverse side effects – to the emergence of the P2C category. Finally, the book examines what a P2C strategy looks like, and the kind of tech and solutions within the category that are helping companies achieve long-term commerce success.