Summary
For the past few holiday shopping seasons, retailers have had to relearn how to walk, taking each new economic, social, and technological change step by step. This year they’ve been forced to run full speed ahead – without a clear direction of where to go or how to get there – chasing profitability amidst the downturn.
To help businesses navigate which trends to follow versus ignore, we put together a guide based on an early look at research from Productsup’s Business growth report (2023). The guide compares data on the top business priorities for the holiday season with data on consumer expectations, identifying holiday commerce trends with the most ROI.