Whitepaper

How to drive ecommerce growth with product content syndication

Tactical product data capability now highly strategic

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In this whitepaper, you'll learn

The importance of product content for ecommerce
Critical methods of product content syndication
Five leading ways to syndicate product content

Summary

Read the latest industry whitepaper from Dion Hinchcliffe – Vice President & Principal Analyst at Constellation Research – as he explores the key options for digital commerce firms seeking to achieve better results with product data/content syndication. With the channel and product catalog landscape becoming more complex every day, this report is a must-read for businesses targeting more consumers with more products.

Productsup frees brands, retailers, service providers, and marketplaces from commerce anarchy. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology. Founded in 2010 and headquartered in Berlin, Productsup has grown to over 250 employees spread out across offices worldwide and works with over 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.