K-New Media is the in-house online marketing agency of one of the largest multichannel mail order companies in Germany, KLiNGEL-Group. The company works with a range of businesses, from specialized shopping platforms to fashion, health and lifestyle brands. In total, K-New Media manages the online marketing efforts for 15 individual KLiNGEL-Group brands across 12 European countries. These efforts include performance marketing, campaign management, and a wide array of feed-based marketing tactics like search and social media advertising. K-New Media’s clients expect them to work quickly and achieve outstanding results. In feed-based marketing, top tier results require an efficient approach to managing product feeds, along with access to the tools necessary to boost the agility and quality of product data. K-New Media, however, was lacking both
K-New Media’s marketing team relied on IT for support with their feed management efforts. This not only slowed down processes, but limited their ability to optimize clients’ feeds to their full potential. Their approach left them facing three key challenges.
It became clear to K-New Media’s marketing team that performing manual edits and working with IT on feed management tasks was not efficient. They needed a solution that would enable them to work smarter and allow them to focus on performance-driven product feed optimizations.
Everything changed once K-New Media found the powerful feed management and optimization solution, Productsup.
The ability to visualize our data and quickly analyze values within each column is incredibly helpful for feed optimization. You just know exactly what you are working with!
Thanks to Productsup, K-New Media’s marketing team has been able to focus in on the performance of their products on feed-based channels. Instead of waiting around for IT to perform small edits, the marketing team can now create high-performing, channel-ready product feeds all on their own and in a fraction of the time it used to take. The increase in feed quality and accuracy has resulted in a 30% uplift in CTR and a 20% boost in conversion rate on Google Shopping. Moreover, with the time and resources saved from automating manual tasks, K-New Media can export even more feeds than before. This has resulted in a 45% increase in ad impressions. K-New Media’s marketing team no longer has to worry about advertising unavailable products or inaccurate pricing, thanks to their custom-built API on Productsup. Now, they can easily define, customize, and schedule times to fetch and deliver price or stock level updates to all their marketing partners.
We were looking for a reliable feed management solution that would give our employees flexibility and independence from IT in feed creation so they could easily and quickly implement their requirements. As the results show, we made a good choice with Productsup.
K-New Media creates and executes online marketing solutions over all channels such as performance marketing, SEO, social media, content marketing, campaign management, and business intelligence. To bring the best results, they have 80 employees from 11 different countries, which support the team not only with their professional knowledge but also linguistically.
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