Unsere Ressourcen stehen Ihnen in englischer Sprache zur Verfügung. CPG leaders and their retailers estimate that one-third of trade promotion spend generates negative returns. This is because modern businesses are struggling to upgrade from “share of shelf” thinking to the “digital shelf.” In order to stay competitive, CPG leaders need to reevaluate their data and how they use it. Stronger data management practices will not only help marketing and sales work more efficiently, but also accurately allocate funds between online and offline efforts. To start modernizing your practices and boost returns on trade promotions, check out this report from Forrester.