Commerce Anarchy

The challenge for brands and retailers to acquire new customers and retain existing customers is more important than ever given the acceleration of digital ecommerce. Productsup simplifies complexity for brands and retailers, and in partnership with Microsoft, helps them reach high intent shopping consumers on the Microsoft Search and Audience Network efficiently.”

„Commerce Anarchy ist sicherlich die größte Herausforderung, die wir bewältigen müssen, um ein starkes und erfolgreiches E-Commerce-Angebot zu schaffen. Konkret geht es um die Komplexität von Prozessen, Daten, Quellen und Kanälen, mit denen wir jonglieren müssen, um die heutigen Kundenbedürfnisse im Omnichannel-Handel zu erfüllen.”

We are communicating with millions of people via so many different channels. In this ‘commerce anarchy,’ we need to find out which message resonates well with which customer by testing and then improving. Productsup helps us do just that and more. It enables us to take advantage of complexity and tell a consistent story across channels."