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Website Manager - CRO Specialist

Marketing - Hyderabad, Telangana, India

We’re a diverse group of committed individuals empowered to thrive on challenge, share ideas, and pursue our ambition to transform the way commerce works.

So what about you? Do you want to help shape the future? Join us and you’ll open the gateway to a world of endless possibilities. 

At Productsup you’ll be an intrinsic player in a vibrant culture that brings together people with opportunities, ideas with implementation, and ambition with achievement.

You can make great things happen in your career by making great things happen in commerce.

Productsup - the place where people are empowered to shape the future of commerce.

Your role and goals

You will work closely with the team (web developer, copywriter, SEO and paid media team) to deliver the most beautiful converting landing pages. You will design and execute comprehensive CRO strategies, including A/B and multivariate testing, user experience (UX) analysis, and landing page optimization. Analyze website traffic and user behavior to identify areas for improvement and optimization opportunities. 

We are looking for someone to take full ownership of our website and deliver results while working with the rest of the team on how to optimize the existing website and create new lead driving and conversion optimised pages for our campaigns.
In your first 3 months you will:

  • You will join our top notch onboarding program where you will learn all about your new colleagues, the company, our strategy and goals, our products, our clients where we are very proud of, your first priorities to have a good start and the great tools we use to make our life easier.
  • We will introduce you to our current setup of our Website platform and train you on necessary tools. We will prepare a good handover to get you started. 
  • Complete a thorough assessment of our Productsup website: technical set-up, CMS, competition and gap analysis in order to make recommendations how to improve the status of our current website
  • Manage landing page creation and optimization for our online marketing campaigns and conversion rate optimization of new and existing pages
  • Generate ideas for new functionality on the website and managing their implementation by a web developer

In your first 6 months and beyond you will:

  • Own the site’s technical functionality, code and content, including responding to and troubleshooting all website issues
  • Create a roadmap for 2024-2025 for the website development
  • Select experimentation tooling & set up an experimentation program to drive continuous improvements in terms of user experience and conversion rates
  • Assist the performance marketing team with PPC campaigns on Google and/or LinkedIn
  • Analyze and regularly report on website performance, leveraging the relevant toolset and developing tactical next steps to optimize the performance
  • Work with internal stakeholders (PR, HR, IT, and our programs and performance marketing teams) on handling page creation and optimization
  • Work with our web developer to improve technical / structural aspects of the website, if & when needed

What you bring to the team

  • 4+ years of hands-on experience in Conversion Rate Optimization (CRO) and UX/UI related roles
  • Mastery of HTML5 and CSS3
  • Extensive proficiency in UX design and development of impactful landing pages
  • Demonstrated track record in crafting and implementing comprehensive CRO strategies
  • Advanced skills in utilizing Google Analytics, Google Tag Manager, and Google Search Console
  • Familiarity with Contentful or equivalent Content Management Systems (CMS)
  • Fundamental understanding of Google, LinkedIn, and/or Facebook advertising platforms
  • Proficient in Adobe Photoshop or similar image-editing software
  • Excellent communication skills in English, both written and spoken.

What we offer you

  • A permanent position with an attractive salary at our growing company
  • The option to work remotely and flexibly, because we know outstanding talent knows best how and where to work
  • A unique and thorough onboarding program where you’ll learn the ins and outs of our company and product
  • Ongoing internal and external training, plus a yearly learning budget to help you continuously grow professionally and further your career with Productsup
  • Opportunities for engaging in our Corporate Social Responsibility initiatives, plus one paid Impact Day per year dedicated to voluntary work
  • Employee referral bonuses: we know that talent attracts talent, and we encourage you to refer people you know to join our team
  • The opportunity to take ownership and responsibility, impacting the company’s growth in an international environment with 40+ nationalities
  • The Employee Assistance Program (EAP) is a confidential and professional support service designed to assist in overcoming various challenges that may impact individual's well-being. Whether it's dealing with stress, navigating personal issues, or seeking guidance on professional development, the EAP is here to provide the necessary resources and support.

 

Productsup values diversity. We celebrate our differences and strive to learn from each other with the firm conviction that diversity drives innovation. Our commitment to equal opportunities begins at the hiring process and extends to our whole working culture. We pledge to social and environmental initiatives that support a sustainable environment. Everyone has a unique contribution to make and all are welcome.