Lisette Huyskamp

    Chief Marketing Officer

    As Chief Marketing Officer, Lisette Huyskamp is responsible for overseeing all of Productsup’s global marketing functions, as well as driving go-to-market strategy, category management, brand development, internal communications, and supporting overall business growth.

    Lisette has over 20 years of experience leading marketing initiatives and holding senior roles at fast-growing software companies, including CleverTap, Optimizely, Qlik, and Hewlett-Packard. She has managed international teams across multiple markets, establishing strategic partnerships to support business growth. She has transformed brand identities to build a more substantial industry presence where she developed and implemented social media strategies and generated consistent pipelines for new business opportunities.

    You can read Lisette’s thoughts about the latest commerce trends in Productup's recent media coverage and on our blog.